IVY
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Howl Lab

For all the time I am working, I’ve been dreaming of side projects. Howl is a branding project that was created as a result of my passion for graphic design and storytelling. It has elements of prototyping, illustrations, and toys. Howl’s next exhibition will be at Taiwan, October 2018.

Tools: Photoshop, Illustrator, Dimension, sculpting

Skills: prototyping, illustration, graphic design, branding

 Inspired by the idea of a deviation or an "exception" in an uniform ecosystem. "W" is reminiscence of the wavelength that we, as creatures, produced to communication and connect with each other.

Inspired by the idea of a deviation or an "exception" in an uniform ecosystem. "W" is reminiscence of the wavelength that we, as creatures, produced to communication and connect with each other.

 The brand tells a story in which we are all individuals with flaws and offbeat quirks. The word "howl" is the system of communication between those kindred spirits with imperfect beauty.

The brand tells a story in which we are all individuals with flaws and offbeat quirks. The word "howl" is the system of communication between those kindred spirits with imperfect beauty.

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 New character prototypes for 2018.

New character prototypes for 2018.

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